The Problem.

The newly graduated physiotherapist wants to start building their online brand and promote their services but they have a limited budget.

Overview.

This project is a landing page for a newly graduated physiotherapist. The landing page is designed to show an overview of the physiotherapist, what they specialize in and how to contact them.

Audience.

The audience for this landing page is varied. The landing page is designed so people who are looking for therapy after been in traffic accidents and workplace accidents. The landing page also promotes services for recovery from everyday injuries. 

The physiotherapist does offer specialized therapy for pelvic floor issues. The audience for this service is women 20-40 who are pregnant or have had children and they need to strengthen their pelvic floor. 

Solution.

As the physiotherapist is newly graduated with a limited budget a simple landing page is a good starting point to build an online brand. I designed the landing page mobile-first so it can be viewed on multiple devices. I wanted strong calls to action to call, email and book appointments. I wanted to also include a quick write up on the physiotherapist and also mention that work in the Vancouver area.

I wanted the colour scheme to reflect health and wellbeing by using greens, blues and grays. I also wanted to include an image of an active person in the header to promote health.

Learnings.

This project helped me learn the power of building websites mobile-first. I kept mobile users front and centre in my design process. If I was to build this landing page again I would make a few more sketches before diving right into building it. I think I would have included a booking CTA higher up the page if I had made some sketches first and iterated my ideas.